The key to building any business is the relationship. I find, if I focus not on what I will get out of the relationship but focus on helping each person I meet, then my business grows almost on autopilot. Find those treasured relationships and cultivate them by delivering exactly what you promise and be there for them when they need something else, not related to your business. They will never forget your help and become a true partner in you and your business. At Wit and Wisdom of Young CEO’s they make a good point about building a referral network.
One of the mission tenets of Young CEOs is to educate and provides resources for young professionals, executives and entrepreneurs about networking. The reason we believe it’s so important is that if you do not know how to network among your peers and business colleagues you will miss out on the opportunities to help each other in business and socially.
Recently, we encountered a young professional who was networking up a storm on Facebook socially. Little did he realize how much networking capital he had built up, and by posting a quick message on his wall and status that he was looking for a job, he immediately had friends of friends messaging him about opportunities. The same goes for business.
Now, networking doesn’t only happen on the internet. Attending professional associations, community organizations and social functions also serve in many ways as networking opportunities. Over the life of this blog, we hope to provide much more in the way of how to network effectively, where to network (like attending Young CEOs INTERACT professional networking events), and how to use your network to positive ends.
I never focus on the showing up to events and or online. I focus on the relationship, not only what I can get out of it.
One of my current businesses has been built completely by referral. Not dollar spent on advertising. I believe in advertising, marketing and sales as one system but focus on your business relationships too.
MikeT_shake their hand and then see how you can serve the needs they communicate, not how much you can bill.
