Bella's Cookies bakes up a new kind of business and I love it, not because I love cookies, who doesn't but by differentiating itself through "green and organic" processes that appeal to the current and future clientele.
This is an interesting study in how to market and advertise your new or existing business by focusing on a new, fresh, organic or green way of delivering services or products. Bella's Cookies is telling story that parallels current consumer trends and leverages business processes into marketing and advertising strengths. The story appearing in the DelMarvaNow!, "Bella's...