Every independent or small business person has at one time or the other had to explain what they do. I've found that the shorter and the sweeter, the better. The guru of the short-but-sweet product or service presentation is Guy Kawasaki of "How To Change the World" gives an excellent tutorial, appearing at Open Forum an American Express product, on how to give the short-but-sweet.
This week I sat through eight hours of companies pitching themselves to a panel of experts at SXSW. It was a challenging experience because the companies had two minutes to explain what they do, and very few could....
