Confronting one of the worst downturns in history, today's companies have good reason to be ratcheting up efficiency and productivity any way they can. But as leaders turn their attention to slashing costs and streamlining processes, they risk making a fatal mistake: giving so much attention to how something is done that they lose sight of what the job is supposed to accomplish.
"RETHINK: A Business Manifesto for Cutting Costs and Boosting Innovation" by Ric Merrifield of FT Press has it almost right, the new way of doing business, is as an independent business person. A YOU, INC. populating the world...
